Competitor sentiment analysis across the channels your buyers trust.

You can see your competitors' ads, pricing pages, and press releases. What you can't see is what buyers say about them in threads — which is the only version buyers believe. RankGood watches those conversations for you.

You see their ads, not their conversations

Competitive research usually means the polished surface: websites, launch posts, review-site profiles competitors curate themselves. But your buyers form opinions somewhere else — in community threads where a competitor's customers complain about billing, praise support, or announce they're switching. That's where positioning is actually won and lost, and most teams have no view into it. By the time community sentiment shows up in your win-loss calls, it's been shaping deals for months. The conversations are public; the problem is nobody on your team can read all of them.

How it works

RankGood tracks competitor mentions across the community channels it monitors — the same threads where Opportunity Radar finds your buyers. Each mention feeds sentiment analysis, so you see not just how often a competitor comes up but how people feel when they bring them up, and how that feeling trends over time. Topic evolution shows what the conversation about each competitor is actually about — pricing this quarter, reliability last quarter — so you catch narrative shifts as they form. It's continuous, passive, and structured, replacing the occasional manual competitor sweep.

What you get

Competitor mention tracking across channels, with sentiment scored on every mention and trended over time. Topic evolution that reveals what buyers associate with each rival and how those associations move. And the brand-versus-competitor comparison view: your mentions, sentiment, and topics side by side with theirs, in one screen you can put in front of leadership. Pair it with the AI Visibility add-on and the same comparison extends into ChatGPT, Perplexity, Gemini, and Claude — who gets recommended, for which queries, and how that's changing.

Who it's for

Product marketers who own competitive positioning and are tired of building battlecards from stale review-site quotes. Founders who want early warning when a rival's customers start getting restless — churn conversations in threads are a leading indicator of winnable deals. Content teams mining competitor complaints for angles that write themselves. Competitor Intelligence is part of RankGood's Core plan, so the competitive view comes standard: every scored opportunity, pain cluster, and sentiment trend sits in the same workspace as your engagement workflow.

Frequently asked questions

What is competitor sentiment analysis?

Competitor sentiment analysis measures how people feel when they mention your competitors — positive, negative, or neutral — and how that feeling trends over time. Instead of counting mentions alone, it tells you whether a rival's reputation is strengthening or eroding, and around which topics. RankGood runs this continuously on community conversations, where sentiment is unfiltered and forms earliest.

Where does RankGood track competitor mentions?

RankGood tracks competitor mentions across the community channels it monitors — Reddit, Facebook Groups, and YouTube — which are the places buyers discuss vendors candidly. With the AI Visibility add-on, tracking extends to ChatGPT, Perplexity, Gemini, and Claude, showing which competitors those assistants recommend and cite. Together that covers both where opinions form and where they get repeated to buyers.

What is the brand-vs-competitor comparison view?

It's a single view that puts your brand's mentions, sentiment trends, and topics side by side with each competitor's. You can see who gets talked about more, whose sentiment is improving, and which topics attach to which brand — without assembling it manually from separate reports. Teams use it for positioning reviews, board updates, and deciding where to focus engagement effort.

How is this different from social listening tools?

Generic social listening counts brand mentions across broadcast platforms and hands you a volume chart. RankGood focuses on the community channels where buying decisions actually get discussed, adds sentiment and topic evolution per competitor, and connects findings to action — the same platform surfaces the threads and drafts human-approved responses. It's competitive intelligence wired into a marketing workflow, not a monitoring feed you check occasionally.

Is Competitor Intelligence included in every plan?

Yes. Competitor Intelligence is part of RankGood's Core plan, alongside Opportunity Radar, the Pain Extractor, and Engagement Studio. Extending the competitive view into AI assistant answers requires the AI Visibility add-on, which is included in the Full Suite plan.